NextGen Academy
Mastering Artificial Intelligence in Business: Tools and Strategies
AI can save you time from today. In this half-day led by experts, you learn the basics of AI through theory and practical exercises, and how to use it in your daily life.

- Assessment method
- Quiz
- Target audience
- Any professional looking to understand and apply AI in their work environment, regardless of their industry
Training objectives
- Understand the different typologies of AI, including generative and predictive IA.
- Discover and learn to effectively use key AI tools
- Explore concrete use cases of AI in a professional context
Methodology
The 3 modules
- Module 01
AI basics: generative vs. predictive
- Generative vs. Predictive AI: concepts and differences.
- Concrete examples and applications in the real world.
- Interactive discussion: expectations vs realities of AI.
- Module 02
Discovering AI Tools
Part 1: Content Creation Tools (Chat GPT, DALL·E, Stable Diffusion, Beautiful.AI)
Practical demonstrations + Small group workshops: generating content with these tools.
Part 2: Productivity and Analysis Tools (Otter.ai, Fireflies.ai, Perplexity, Tableau, Codex)
Presentation of key features and use cases + Practical exercises: integrating these tools into daily workflows.
Part 3: Conversational and Experimental AI (Chat GPT, Mid Journey, LaMDA)
Exploring possibilities and limitations. Simulation of interactions and creation of dialogue scripts.
- Module 03
Integrating AI into Your Business Strategy
- How to identify opportunities for applying AI in your business.
- Defining pilot projects and measuring impact.
- Group discussion: sharing ideas and experiences.
- Recap of key points – Question and answer session – Additional resources and next steps.
Accessibility: our training courses are accessible to people with disabilities. To discuss possible adjustments, contact our disability officer, Sophie Lagandré (sophie@nextgen.how), and see our Accessibility and disability page.
