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NextGen Academy

Mastering Artificial Intelligence in Business: Tools and Strategies

AI can save you time from today. In this half-day led by experts, you learn the basics of AI through theory and practical exercises, and how to use it in your daily life.

Assessment method
Quiz
Target audience
Any professional looking to understand and apply AI in their work environment, regardless of their industry

Training objectives

  1. Understand the different typologies of AI, including generative and predictive IA.
  2. Discover and learn to effectively use key AI tools
  3. Explore concrete use cases of AI in a professional context

Methodology

  • Alternation between theory and practice
  • Use of real case studies
  • Group work to foster collaborative learning
  • Interactive and multimedia course support

The 3 modules

  1. Module 01

    AI basics: generative vs. predictive

    • Generative vs. Predictive AI: concepts and differences.
    • Concrete examples and applications in the real world.
    • Interactive discussion: expectations vs realities of AI.
  2. Module 02

    Discovering AI Tools

    Part 1: Content Creation Tools (Chat GPT, DALL·E, Stable Diffusion, Beautiful.AI)

    Practical demonstrations + Small group workshops: generating content with these tools.

    Part 2: Productivity and Analysis Tools (Otter.ai, Fireflies.ai, Perplexity, Tableau, Codex)

    Presentation of key features and use cases + Practical exercises: integrating these tools into daily workflows.

    Part 3: Conversational and Experimental AI (Chat GPT, Mid Journey, LaMDA)

    Exploring possibilities and limitations. Simulation of interactions and creation of dialogue scripts.

  3. Module 03

    Integrating AI into Your Business Strategy

    • How to identify opportunities for applying AI in your business.
    • Defining pilot projects and measuring impact.
    • Group discussion: sharing ideas and experiences.
    • Recap of key points – Question and answer session – Additional resources and next steps.

Accessibility: our training courses are accessible to people with disabilities. To discuss possible adjustments, contact our disability officer, Sophie Lagandré (sophie@nextgen.how), and see our Accessibility and disability page.